{"id":4411,"date":"2025-08-27T13:42:27","date_gmt":"2025-08-27T11:42:27","guid":{"rendered":"https:\/\/22media.sk\/?p=4411"},"modified":"2025-08-27T13:42:30","modified_gmt":"2025-08-27T11:42:30","slug":"meta-2025-uj-facebook-videohirdetesek-erosebb-markavedelem-es-reklamkorlatozasok","status":"publish","type":"post","link":"https:\/\/22media.sk\/hu\/meta-2025-uj-facebook-videohirdetesek-erosebb-markavedelem-es-reklamkorlatozasok\/","title":{"rendered":"Meta 2025: \u00faj Facebook vide\u00f3hirdet\u00e9sek, er\u0151sebb m\u00e1rkav\u00e9delem \u00e9s rekl\u00e1mkorl\u00e1toz\u00e1sok"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A Meta (Facebook, Instagram) az elm\u00falt h\u00f3napokban t\u00f6bb olyan v\u00e1ltoz\u00e1st jelentett be, amelyek alapjaiban form\u00e1lhatj\u00e1k a hirdet\u00e9si \u00e9s kommunik\u00e1ci\u00f3s strat\u00e9gi\u00e1kat.<br>Ha vide\u00f3s hirdet\u00e9seket k\u00e9sz\u00edtesz, online m\u00e1rk\u00e1t \u00e9p\u00edtesz, vagy ak\u00e1r politikai-k\u00f6z\u00e9leti kamp\u00e1nyokat futtatsz, most \u00e9rdemes figyelni \u2013 h\u00e1rom fontos \u00fajdons\u00e1got hoztunk el.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. R\u00f6vid vide\u00f3k = t\u00f6bb megjelen\u00e9s a Facebookon<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Meta hivatalosan meger\u0151s\u00edtette: a <strong>30 m\u00e1sodpercn\u00e9l r\u00f6videbb vide\u00f3hirdet\u00e9sek automatikusan \u00fajraindulnak<\/strong>, eg\u00e9szen addig, am\u00edg kb. 90 m\u00e1sodpercnyi lej\u00e1tsz\u00e1si id\u0151t el nem \u00e9rnek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez a gyakorlatban \u00edgy n\u00e9z ki:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>30 m\u00e1sodperces vide\u00f3<\/strong> \u2192 3-szor fut le (3\u00d730 = 90 sec)<\/li>\n\n\n\n<li><strong>16 m\u00e1sodperces vide\u00f3<\/strong> \u2192 6-szor fut le (6\u00d716 = 96 sec) <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mit jelent ez a hirdet\u0151knek?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A r\u00f6videbb vide\u00f3hirdet\u00e9sek nemcsak k\u00f6lts\u00e9ghat\u00e9konyabbak, hanem <strong>t\u00f6bb ism\u00e9tl\u00e9st \u00e9s er\u0151sebb m\u00e1rka eml\u00e9keztet\u0151t<\/strong> is hozhatnak.<\/li>\n\n\n\n<li>Egy 15\u201320 m\u00e1sodperces \u00fct\u0151s rekl\u00e1m ak\u00e1r hatszor is lep\u00f6r\u00f6ghet, mik\u00f6zben a n\u00e9z\u0151 \u00e9szre sem veszi.<\/li>\n\n\n\n<li>Ugyanakkor nem szabad elfelejteni: a t\u00fal sok ism\u00e9tl\u00e9s k\u00f6nnyen bosszant\u00f3v\u00e1 v\u00e1lhat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <strong>Pro tipp<\/strong>: K\u00eds\u00e9rletezz 10\u201320 m\u00e1sodperces kreat\u00edvokkal, ahol a f\u0151 \u00fczenet az els\u0151 3\u20135 m\u00e1sodpercben elhangzik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Er\u0151sebb m\u00e1rkav\u00e9delem: \u00faj funkci\u00f3k a Brand Rights Protection-ben<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A hamis\u00edtott term\u00e9kek, scam-hirdet\u00e9sek \u00e9s jogtalan IP-felhaszn\u00e1l\u00e1s r\u00e9g\u00f3ta kih\u00edv\u00e1st jelentenek a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban. Erre reag\u00e1lva a Meta most <strong>jelent\u0151sen fejlesztette a Brand Rights Protection Manager eszk\u00f6z\u00e9t<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u00fajdons\u00e1gok k\u00f6z\u00fcl a legfontosabbak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kiterjesztett jelent\u00e9si lehet\u0151s\u00e9gek<\/strong> \u2013 mostant\u00f3l nemcsak IP-lop\u00e1st, hanem csal\u00f3 hirdet\u00e9seket \u00e9s f\u00e9lrevezet\u0151 aj\u00e1nlatokat is lehet jelenteni.<\/li>\n\n\n\n<li><strong>Gyorsabb folyamat<\/strong> \u2013 kevesebb l\u00e9p\u00e9s, egyszer\u0171bb panaszbead\u00e1s.<\/li>\n\n\n\n<li><strong>AI-k\u00e9pazonos\u00edt\u00e1s<\/strong> \u2013 a rendszer k\u00e9pes a felt\u00f6lt\u00f6tt referenciafot\u00f3k alapj\u00e1n felismerni a hamis\u00edtott vagy gyan\u00fas term\u00e9keket.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A Meta szerint csak 2024-ben <strong>157 milli\u00f3 hirdet\u00e9st \u00e9s tartalmat t\u00e1vol\u00edtottak el<\/strong> csal\u00e1s miatt \u2013 a sz\u00e1m mutatja, hogy mennyire val\u00f3s \u00e9s aktu\u00e1lis probl\u00e9m\u00e1r\u00f3l van sz\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mit jelent ez a c\u00e9geknek?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Biztons\u00e1gosabb hirdet\u00e9si k\u00f6rnyezetet.<\/li>\n\n\n\n<li>Gyorsabb \u00e9s hat\u00e9konyabb jog\u00e9rv\u00e9nyes\u00edt\u00e9st.<\/li>\n\n\n\n<li>Nyugodtabb \u00e9jszak\u00e1kat azoknak, akik online \u00e9rt\u00e9kes\u00edtenek.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Politikai rekl\u00e1m korl\u00e1toz\u00e1sok az EU-ban<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A legnagyobb port kavar\u00f3 bejelent\u00e9s: <strong>2025. okt\u00f3ber 10-t\u0151l Meta teljesen le\u00e1ll\u00edtja a politikai, v\u00e1laszt\u00e1si \u00e9s t\u00e1rsadalmi t\u00e9m\u00e1j\u00fa hirdet\u00e9seket az Eur\u00f3pai Uni\u00f3ban<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az ok az \u00faj <strong>Transparency and Targeting of Political Advertising (TTPA)<\/strong> szab\u00e1lyoz\u00e1s, amely k\u00f6telezi a techc\u00e9geket a politikai hirdet\u00e9sek teljes transzparenci\u00e1j\u00e1ra. Aki nem tartja be, ak\u00e1r a bev\u00e9tel\u00e9nek <strong>6%-\u00e1t kitev\u0151 b\u00edrs\u00e1ggal<\/strong> is sz\u00e1molhat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Meta szerint az online politikai rekl\u00e1mok fontos szerepet j\u00e1tszanak a demokr\u00e1ci\u00e1ban, de \u00fagy v\u00e9li, hogy az \u00faj szab\u00e1lyoz\u00e1s t\u00falzottan korl\u00e1tozza a szem\u00e9lyre szabott hirdet\u00e9sek lehet\u0151s\u00e9g\u00e9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mit jelent ez a gyakorlatban?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Politikai p\u00e1rtok \u00e9s jel\u00f6ltek nem hirdethetnek t\u00f6bb\u00e9 Facebookon \u00e9s Instagramon az EU-ban.<\/li>\n\n\n\n<li>Civil szervezetek \u00e9s t\u00e1rsadalmi kamp\u00e1nyok szint\u00e9n \u00e9rintettek lehetnek.<\/li>\n\n\n\n<li>A kommunik\u00e1ci\u00f3s strat\u00e9gi\u00e1kat \u00e1t kell gondolni: t\u00f6bb hangs\u00faly ker\u00fclhet majd az organikus tartalomra \u00e9s alternat\u00edv csatorn\u00e1kra.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00d6sszegz\u00e9s<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Meta friss\u00edt\u00e9sei j\u00f3l mutatj\u00e1k, hogy a platform egyszerre pr\u00f3b\u00e1l:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt optimaliz\u00e1lni<\/strong> (r\u00f6videbb vide\u00f3k, t\u00f6bb loop),<\/li>\n\n\n\n<li><strong>biztons\u00e1got ny\u00fajtani a m\u00e1rk\u00e1knak<\/strong> (Brand Rights Protection 2.0),<\/li>\n\n\n\n<li><strong>megfelelni a szigorod\u00f3 EU-s szab\u00e1lyoz\u00e1soknak<\/strong> (politikai hirdet\u00e9sek tilt\u00e1sa).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hirdet\u0151knek \u00e9s m\u00e1rk\u00e1knak most a legfontosabb feladat:<\/strong> gyorsan adapt\u00e1lni a strat\u00e9gi\u00e1t \u2013 r\u00f6videbb vide\u00f3k, tudatos m\u00e1rkav\u00e9delem \u00e9s \u00faj kommunik\u00e1ci\u00f3s csatorn\u00e1k fel\u00e9 fordul\u00e1s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Forr\u00e1s:&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/shorter-video-ads-on-facebook-get-more-looping-replays\/753761\/\" target=\"_blank\" rel=\"noopener\">Social Media Today &#8211; Shorter Video Ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1160942077279936?id=603833089963720\" target=\"_blank\" rel=\"noopener\">Facebook Business &#8211; About Video Length&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-updates-brand-protection-manager-with-new-ui\/757359\/\" target=\"_blank\" rel=\"noopener\">Social Media Today &#8211; Brand Protection<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1243114766520165?id=4533021280101097\" target=\"_blank\" rel=\"noopener\">Facebook Business &#8211; Apply for Brand Rights Protection&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.adweek.com\/social-marketing\/meta-to-stop-serving-political-ads-in-the-eu-in-october\/\" target=\"_blank\" rel=\"noopener\">AdWeek &#8211; Political Ads on Meta<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Meta (Facebook, Instagram) az elm\u00falt h\u00f3napokban t\u00f6bb olyan v\u00e1ltoz\u00e1st jelentett be, amelyek alapjaiban form\u00e1lhatj\u00e1k a hirdet\u00e9si \u00e9s kommunik\u00e1ci\u00f3s strat\u00e9gi\u00e1kat.Ha vide\u00f3s hirdet\u00e9seket k\u00e9sz\u00edtesz, online m\u00e1rk\u00e1t \u00e9p\u00edtesz, vagy ak\u00e1r politikai-k\u00f6z\u00e9leti kamp\u00e1nyokat futtatsz, most \u00e9rdemes figyelni \u2013 h\u00e1rom fontos \u00fajdons\u00e1got hoztunk el. 1. R\u00f6vid vide\u00f3k = t\u00f6bb megjelen\u00e9s a Facebookon A Meta hivatalosan meger\u0151s\u00edtette: a 30 m\u00e1sodpercn\u00e9l [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[48,63],"class_list":["post-4411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ujdonsagok","tag-social-media-hu","tag-video-hu"],"acf":[],"_links":{"self":[{"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/posts\/4411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/comments?post=4411"}],"version-history":[{"count":0,"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/posts\/4411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/media\/4407"}],"wp:attachment":[{"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/media?parent=4411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/categories?post=4411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/22media.sk\/hu\/wp-json\/wp\/v2\/tags?post=4411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}